Our Cookie Policy

Welcome to the website of AMPLIFY Limited (“AMPLIFY,” “we,” “us,” or “our”). This Cookie Policy explains how and why we use cookies and similar technologies on our website, www.amplifyai.co.uk (“Site”). It should be read together with our Privacy Policy and Term of Use. By continuing to browse or use our Site, you agree to our use of cookies as described in this Cookie Policy.

 1. What Are Cookies?

Cookies are small text files that websites place on your device (computer, smartphone, tablet) when you visit. They help website operators make the Site work more efficiently and provide information to the operators of the Site. Cookies allow websites to recognize you when you return and can remember information such as your preferences or browsing history.

2. How We Use Cookies

We use cookies and similar technologies to:

• Ensure Proper Site Functionality: Some cookies are essential to allow you to move around our Site and use its features.
• Improve User Experience: Cookies help us understand how visitors interact with our Site. This includes personalizing content, remembering your preferences (like language settings), and ensuring you can navigate efficiently.
• Analytics and Performance: We use analytics cookies to collect information about how visitors use our Site, such as which pages are most frequently visited or if users get error messages on certain pages. This helps us improve the way our Site functions.
• Marketing and Advertising: We may use cookies to tailor advertising content and measure the effectiveness of our campaigns. These cookies record your visit to our Site, the pages you have visited, and the links you have followed.

3. Types of Cookies We Use

• Strictly Necessary Cookies

These cookies are essential for you to navigate our Site and use its features. Without them, some services you request (like accessing secure areas) may not be provided.

• Performance Cookies:

These cookies collect aggregated information about how visitors use our Site (e.g., which pages they visit most often). They do not collect information that identifies an individual visitor. The information collected helps us improve how our Site works.

• Functionality Cookies:

These cookies allow the Site to remember the choices you make (e.g., your username or preferred language) and provide enhanced features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

• Targeting/Advertising Cookies:

These cookies track your browsing habits to deliver relevant advertising. They remember that you have visited our Site, and we may share this information with third-party partners (such as advertisers).

4. Third-Party Cookies

Some cookies on our Site may be placed by third-party service providers. These cookies are managed by the respective third parties and are not controlled by us. Such cookies may include those used for analytics or advertising. We recommend that you check the websites of any third-party providers for more information about how they use cookies and how to manage them.

Examples of third-party providers we may use include:

• Google Analytics: To help us analyse traffic and usage trends.
• Social Media Plugins: Such as LinkedIn or Twitter for integrated social media experiences and sharing functionalities.

5. Cookie Consent and Control

Upon your first visit to our Site, or after a certain period, we may ask for your consent to use non-essential cookies. You can change your cookie preferences or withdraw consent at any time through any of the following methods:

• Cookie Banner/Settings: Use the cookie settings function provided on our Site to accept or decline certain categories of cookies.
• Browser Settings: Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or to delete certain cookies. If you choose to disable cookies, certain parts of our Site may not function properly.
• Opt-Out Links: Where applicable, we may provide links for you to opt out of specific cookies (e.g., analytics or advertising cookies).

6. Retention Periods

We will retain cookies on your device for as long as needed to fulfil their purpose. Session cookies expire when you close your browser. Persistent cookies remain until they reach their expiration date, or you remove them. For specific retention periods, please refer to our cookie settings panel (if available) or the third-party cookie provider’s website.

7. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, and our business operations. When we post changes, we will revise the “Last Updated” date at the top of this Cookie Policy. We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies.

8. Contact Us

If you have any questions about our Cookie Policy, or if you would like more information about the cookies used on our Site, please contact us at: AMPLIFY Limited

Hello@amplifyai.co.uk

By using our Site, you acknowledge that you have read and understand this, Cookie Policy. If you do not agree with our Cookie Policy, please adjust your browser settings accordingly or refrain from using our Site.

Thank you for visiting AMPLIFY’s website! We value your trust and strive to deliver a secure and user-friendly experience.

Last Updated: 17 March 2025