Sellect Homes
Service:
Marketing Video
Industry:
Real Estate
Market(s):
UK
Client Overview
Sellect Homes is an independent Sales, Lettings, and Property Management agency with a growing presence across several regions. Known for its commitment to delivering a personal and professional service, Sellect Homes caters to homeowners, landlords, and tenants looking for trusted support in property transactions. As part of their continued growth, the company sought to modernize their approach to digital marketing and expand their reach within an increasingly competitive property market.
Objective
Sellect Homes wanted to increase brand visibility and connect with a wider audience across the regions they operate in. Their primary goal was to drive more traffic to their website, where potential customers could explore available listings and learn more about their services. They were looking for a clear, compelling marketing video that could deliver this message effectively across multiple digital platforms.
Challenges
Sellect Homes approached Amplify AI with a clear and focused challenge. They needed a way to communicate their brand in a compelling, modern format that would stand out in a crowded real estate space. Their goal was to reach a broader target market, elevate their brand perception, and drive meaningful traffic to their website-all while maintaining a consistent and professional tone that reflected their values. The key objective was to encourage prospective customers to not only engage with their marketing content but also take action by visiting their online listings.
Approach
Amplify AI’s approach began with understanding Sellect Homes’ brand tone, goals, and audience. We focused on creating a narrative that would speak directly to prospective clients-whether buyers, tenants, or landlords-while showcasing the professionalism and reliability of the Sellect brand. Using our AI-powered tools, we scripted and produced a compelling, visually engaging video that would serve as a central piece of their marketing strategy. The project was designed as a fast-turnaround proof of concept that could demonstrate immediate value while being scalable for future campaigns.
Solutions
Amplify AI delivered a bespoke, AI-generated video that was strategically developed to meet Sellect Homes’ marketing goals. We utilized our AI scripting engine to craft a clear, engaging narrative that represented Sellect’s brand voice. The video incorporated visually rich, property-themed animations designed to grab attention quickly and hold viewer interest. It featured a direct call-to-action that guided viewers to the Sellect Homes website, encouraging them to explore property listings and learn more about the agency’s offerings. The video was produced in a format optimized for use across multiple digital platforms, including social media, websites, and paid advertising campaigns, giving Sellect Homes the flexibility to deploy it wherever their audience is most active.
Results
The AI-generated marketing video delivered immediate and measurable impact for Sellect Homes. In the first 30 days after launch, the company experienced a 62% increase in website traffic, with a notable uptick in users spending more time engaging with listings. Social media interactions also saw a significant boost, with a 40% increase in shares, comments, and video completion rates. Visitors who arrived on the site through the video demonstrated higher lead quality, with reduced bounce rates and deeper browsing behavior. Feedback from Sellect’s internal team highlighted the clarity, professionalism, and effectiveness of the video, noting that it elevated their brand’s digital presence and helped position them as a forward-thinking agency.
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