SIFS
Service:
Video Marketing
Industry:
Education
Market(s):
Jersey
Client Overview
School of International Financial Services (SIFS) is a leading provider of professional education for international financial centres, delivering a dynamic and innovative learning experience. Our offerings encompass tailored professional development seminars, conferences, and events, meticulously designed to meet the evolving needs of financial services professionals. By leveraging cutting-edge methodologies and industry insights, SIFS ensures that participants are equipped with the knowledge and skills necessary to excel in the global financial landscape.
Objective
SIFS aimed to enhance participation for their Open Access Programme by developing an engaging promotional video. The goal was to create content that would not only boost subscription for the programme but also reflect SIFS’s commitment to innovative financial education.
Challenges
The primary challenges included effectively conveying the programme’s value proposition to a diverse, financial organisations ensuring the promotional content aligned with SIFS’ brand identity and educational mission, and producing compelling content within a limited timeframe to maximize promotional impact.
Approach
To address these challenges, Amplify AI conducted in-depth consultations with SIFS to understand their brand ethos, target audience, and programme objectives. Utilizing advanced AI tools, Amplify AI developed a script tailored to highlight the programme’s key benefits and SIFS’s role in financial education. The team employed AI-powered platforms to create a dynamic video featuring lifelike avatars, ensuring consistent messaging and branding. Throughout the process, SIFS provided input, allowing for iterative refinements to ensure the final product met their expectations.
Solutions
Amplify AI delivered a high-quality promotional video that clearly communicated the value and unique aspects of the programme, reflected SIFS’s commitment to innovation and excellence in financial education, and engaged potential clients through compelling visuals and messaging.
Results
Post-launch analytics indicated a significant uptick in programme subscriptions, with a notable increase in engagement metrics across SIFS’s digital platforms. The promotional video received positive feedback for its clarity, professionalism and impact it had on the continuous success of the programme.
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